Sponsorship
The Brisbane Racing Club at Eagle Farm & Doomben racecourses rival any other around Australia. Unique and diverse,it is known for its tradition, prestige, glamour, excitement, entertainment and of course, is home to the AAMI Stradbroke.
At the Brisbane Racing Club our aim is to deliver our corporate partners a rewarding, successful partnership that achieves the desired marketing objectives and a partnership that achieves their desired brand objectives; including driving brand preference and purchase intent .
Thoroughbred racing provides a world-class vehicle to market your organisation or product. The Brisbane Racing Club can design flexible partnership initiatives to match your objectives. Goals such as shaping consumer attitudes, heightening visibility, driving consumer sales, impacting on consumer markets, image enhancement, relationship marketing, differentiating products and merchandising are achievable through thoroughbred racing.
Brisbane Racing Club has an affluent racing heritage spanning over 150 years, boasting impressive history nestled behind the gates of Eagle Farm & Doomben Racecourses.
Raceday Sponsorship
BRC offers race and raceday naming rights sponsorship across its 44 Saturday race meetings and 50 mid-week meetings at Eagle Farm & Doomben Racecourses.
Race and Raceday Sponsorship
All race and raceday sponsorships are specifically tailored to client requirements, benefits can include;
• Naming Rights to a Race or naming rights to the Raceday and all races on the program
• Corporate identification, branding & awareness
• Signage
• Trophy presentation (listed and group races)
• Opportunity to celebrate with the winning connections of each race
• Opportunity for joint marketing ventures
• Advertising opportunities
• Media exposure, print, web, television or radio coverage
• On-course promotional opportunities
• Invitations to BRC events
• Corporate hospitality (additional cost)
BRC Event Sponsorships
BRC conduct a variety of events throughout the year, these provide opportunities for partners to promote their product to a specific target market. Event sponsorship may be available for the following events;
• Stradbroke Breakfast with the Stars
• QLD Oaks Champagne Breakfast
• Brisbane Racing Carnival Cocktail Party
• Brisbane Racing Carnival Fashion Marquee
• Brisbane Racing Carnival Pin and Win Competition
• Fashions on the Field
• BRC Young Members Events
• Giddy Up Club (children’s members)
For more information on BRC sponsorship contact:
Tania Hall
Sponsorship Sales Manager
(07) 3268 2171
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Selina Rumble
Sponsorship Executive
(07) 3268 2171
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If you're interested in sponsoring a raceday or an individual race, why not fill out the sponsorship enquiry form below to get the ball rolling?