David Jones Brings Glamour and High Fashion to the BRC
David Jones today announced an exclusive fashion partnership with the Brisbane Racing Club (BRC) for the highly anticipated 2011 Brisbane racing carnival.
This exciting partnership will include naming rights to the newly named David Jones Fashions on the Field during the Channel Seven Brisbane Racing Carnival in addition to the David Jones Lightning Handicap held on AAMI Stradbroke Day - Brisbane's most prestigious race day at Eagle Farm.
David Jones Group General Manager Marketing, Brett Riddington said, "We are thrilled to be partnering with the Brisbane Racing Club and expanding our long-term relationship with the Australian Racing Industry – this new agreement further enhances our commitment not only to the people of Brisbane but to the much-loved Australian sport of racing."
"The partnership between David Jones and the Brisbane Racing Club is a significant milestone for racing in Brisbane, delivering a first-class carnival through high caliber fashion and a prestigious race meet."
"David Jones has the greatest portfolio of the best local and international fashion, accessory and millinery brands recongnised by race goers nationwide, we look forward to bringing this new element of glamour and excitement to the track at Eagle Farm," Mr Riddington concluded.
David Jones Senior Executives including CEO, Paul Zahra and Ambassadors Megan Gale, Emma Freedman and Gai Waterhouse will all be trackside on AAMI Stradbroke Day.
BRC Chairman, Kevin Dixon said, "The Brisbane Racing Club is proud and excited to welcome David Jones to its stable of sponsors in 2011."
"From our earliest discussions it was obvious that David Jones and The Brisbane Racing Club have a like minded approach on how fashion integrates into a racing carnival. The iconic brand of David Jones and this approach will see the integration of fashion and racing grow throughout the Brisbane Racing Carnival between May 14 and June 11."
"The Brisbane Racing Club hosts the biggest racing Carnival in Queensland resulting in significant investment in fashion and accessory categories. The alignment of the BRC and David Jones brands leverages this economic impact on the State's economy," Mr Dixon concluded.
