The Brisbane Racing Club today announced that Channel Seven presenter Sofie Formica will be the official event ambassador for the 2010 Brisbane Racing Carnival.

The popular host of the Great South East has been engaged to promote the Brisbane Racing Carnival which runs from May 15 through to June 12 inclusive.

Sofie will appear at various Brisbane Racing Carnival race days and associated events, including Brisbane racing’s grand final “ AAMI Stradbroke Day on June 12.

This follows last year’s announcement that Channel Seven and the BRC had entered into an agreement to televise the AAMI Stradbroke Handicap and Channel Seven Queensland Derby live.

Chairman of the Brisbane Racing Club, Kevin Dixon, said Formica embodied attributes that are the perfect fit for the Brisbane Racing Carnival brand.

Sofie is the perfect fit to promote Brisbane’s racing Carnival. She has a warm and engaging personality and a love for all things Queensland, which our customers will respond well to.

Sofie also displays a natural beauty and sense of style, making her a wonderful fashion role model for racing this Winter, said Mr Dixon.

Sofie said, The Brisbane Racing Carnival is a perfect opportunity to catch up with friends, wear fabulous clothes and enjoy one of our countries favourite pastimes. Everyone loves the atmosphere at the track whether you are a professional punter or not.

Other Channel Seven presenters will be attending the carnival’s rich program of events and race days.