Brisbane Racing Club and Cricks Highway Push Pedal to the Metal Under New Partnership
3 September 2025
Brisbane Racing Club is excited to announce Cricks Highway as our latest major sponsor and official automotive dealership partner – proudly serving Brisbane, Logan, and the Gold Coast regions.
Their Springwood showroom offers an array of reputable brands including Subaru, Volkswagen, Kia, Renault, Volvo and GMSV Motors.
The partnership will quickly reach top gear thanks to Cricks Highway’s support of the upcoming Ladbrokes Spring Racing Carnival and Road to Magic Millions, holding naming rights to the Queensland Cup Raceday on 11 October and Country Finals Raceday on 6 December.
Karl deKroo, Brisbane Racing Club CEO, says the partnership will drive the BRC forward as they continue delivering memorable raceday experiences for everyone on course.
“We’re grateful to receive Cricks Highway’s support and look forward to the opportunities ahead as our official automotive dealership partner,” Mr deKroo said.
“This announcement comes at an exciting time as we prepare to deliver our Ladbrokes Spring Racing Carnival and Road to Magic Millions.
“With Cricks Highway as major sponsors during both events, their involvement is sure to elevate the raceday experience for our members and patrons.
“We’re also excited by this partnership’s potential to enhance the overall Brisbane Racing Club Membership experience.”
James Allen, Cricks Highway General Sales Manager, says the partnership is built on an overlap of values.
“This partnership is a natural fit for Cricks Highway through our shared passion for creating memorable customer experiences,” Mr Allen said.
“Getting behind the wheel of a new car is an exciting feeling that mirrors the thrill of racing, sharing that sense of energy and performance.
“We’re really looking forward to getting behind two big racedays in the Queensland Cup and Country Finals, it’s a fantastic way to launch our partnership and connect with the club’s members and patrons.”