Brisbane Racing Club and Ticketmaster Announce Multi-Year Partnership
14 January 2026
Brisbane Racing Club and Ticketmaster are proud to announce an exciting new multi-year partnership, bringing world-class racing and ticketing platforms together to create a seamless end-to-end customer journey - from discovery and purchase through to enjoying raceday experiences at Eagle Farm and Doomben.
“This collaboration with Ticketmaster is a significant step forward in delivering a seamless, accessible and user-friendly ticketing experience for all guests across racedays and special events, from the add-to-cart experience to arrival on course,” Karl deKroo, BRC CEO, said.
“This partnership reflects a shared commitment to evolving the race day experiences through smart technology, seamless access, digital ticketing and data-driven insights,” Gavin Taylor, Managing Director, Ticketmaster Australia said.
“We look forward to working with Karl and all the team, as we put the fan at the centre of our strategies to deliver unforgettable moments and world-class event experiences that support Brisbane Racing Club’s long-term growth”.
Through this partnership, Ticketmaster will provide ticketing infrastructure and support across Brisbane Racing Club’s 80+ racedays each year, enhancing the experience for members, fans, and visitors alike.